Online marketing gobbledygook explained

Data

This is simply all the electronic information you’ve got about people. It can take the form of anything from email and IP addresses to telephone numbers and contact details.

Pay-by-results

Sometimes called pay-by-performance, it simply means that you pay for results you get. Nothing more, nothing less. A ‘result’ could be a lead, action or sign up received. We’ll agree this together before we start.

Multiple lead sources

This is the data we use to generate leads and sales.

Volume

This is simply the quantity of data.

Pay-per-click

This is the money paid each time someone new clicks on a internet link.

Deliverability

The term used to describe the successful delivery on an email into a recipient’s inbox.

Cost-per-action

This is the fee you pay when a desired outcome is reached. It could be a visit, lead or sale.

Affiliate

These are websites that promote other businesses’ websites. They get paid every time they generate a sale, lead or any other agreed action for that business.