Online marketing gobbledygook explained

Data: This is simply all the electronic information you’ve got about people. It can take the form of anything from email and IP addresses to telephone numbers and contact details.

Pay-by-results: Sometimes called pay-by-performance, it simply means that you pay for results you get. Nothing more, nothing less. A ‘result’ could be a lead, action or sign up received. We’ll agree this together before we start.

Multiple lead sources: This is the data we use to generate leads and sales.

Volume: This is simply the quantity of data.

Pay-per-click: This is the money paid each time someone new clicks on a internet link.

Deliverability: The term used to describe the successful delivery on an email into a recipient’s inbox.

Cost-per-action: This is the fee you pay when a desired outcome is reached. It could be a visit, lead or sale.

Affiliate: These are websites that promote other businesses’ websites. They get paid every time they generate a sale, lead or any other agreed action for that business.